Google Plus can be used to simplify the customer support experience.
Imagine that the only thing that you will need to do it`s to give them a call on Google Voice, and there you have it, at the end of the line you have a real person, ready to help you with your problem.
the same can be with video, the bussines can jave a all day hangout and when somebody needs to resolve something with the customer support, they will join a hangout, and and the end of the conversation you can even smile at the persons, and tell them how much you appreciate there work
This could be a killer app for CRM. Allow nested circles that can be shared and all of a sudden you've got a customer list that can be shared among sales staff. Click on a customer and you see all the recent communication with that person. Use 'future G+' and book in an appointment, place an order for the customer in an integrated G+ app, click a client group and send out weekly specials to the entire group... ... ...
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